Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are no entity limits on processing, ...

Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. Link Checker scans all account URLs and sends alerts for errors, such as 404 page-not-found or ...

I am not usually a proponent of automating paid search campaigns. I relish the control of choosing keywords, setting bids, and writing ad copy. However, Google has introduced features in the last year ...

Monthly ad operations involve time-consuming tasks every month, such as aggregating data, making decisions on exclusions and additions, and registering keywords. Among these, aggregation and ...

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid ...

Google Ads Scripts, AdWords API and the Google Ads API all were impacted by a bug that may have caused reporting issues between April 25th 2:32 PM PT and April 26th 12:24 PM PT. If you the Google Ads ...