Arthur C. Clarke, the great science fiction writer, once observed that cave dwellers froze to death on beds of coal—lying on the very resource that could have saved their lives. But they had no way to ...

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

David McGuire is a leading expert on cost segregation, fixed assets and depreciation law and a co-founder of McGuire Sponsel. Business owners often hear about benchmarking. Go to any management ...