The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

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The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

As loyalty evolves, brands are redefining engagement through personalization, community, and meaningful customer ...

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

You’d be hard pressed to find a QSR without some sort of loyalty program, with many brands relaunching updated programs this year. Yet just because you build a loyalty program, doesn’t necessarily ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

The restaurant-reservation service company’s new experiential benefit may help it move beyond transactional benefits.

Michaels has updated its loyalty program, revamping its two lowest tiers and adding a third tier for customers that spend at least $1,000 annually, the company announced Monday. All Michaels Rewards ...