The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge organizations are revising their loyalty ...

The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike — utilizing an activity that has ...

I started to search for examples of “gamifying" music, but they often left me wanting more. For those that may be unfamiliar with the term, gamification is — as defined by Professor Kevin Werbach in ...

No one, not even the late Steve Jobs, can say that they know everything about technology. Jobs might have come the closest to possessing knowledge about all things tech, but even he did not know every ...

According to a Gallup poll, more than two-thirds of employees are disengaged with their jobs. The research goes on to outline that engagement was stable over the past decade, but something happened ...