First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

An elevator speech is a quick and effective way of getting someone’s attention, and getting them to see things your way.

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

Generic messaging, awkward over-familiarities, convoluted messaging - aggressive sales pitches never seem to end. But, despite their bad reputation, a good sales pitch can actually make a buyer's life ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

Real Business takes a look at some real-life examples of elevator pitches, as well as how to write one that does your business justice. What is an elevator pitch? Anelevator pitchis a ...

Successful startups seem to be the bread and butter of modern business. But what’s one old-fashioned skill they all share? Sales. Every startup company had to master the art of sales in order to ...

What do investors want to see in startup pitch decks? For founders seeking funding for their companies, that's the million-dollar (or multimillion-dollar) question. And it's one Allison Byers, CEO of ...