As more Americans get their political information from social media, influencers and content creators became a force in the 2026 elections.

Contributing Writer With around 4.8 billion social media users worldwide, social media has become one of the main platforms for political ad campaigns. As a college student, political social media ...

Learn how to use social media data to understand your audience, improve content, measure campaign results and make better ...

Of particular concern is that generative AI models can make it much easier and cheaper for malicious agents to create and manage believable accounts. We have uncovered many examples of coordinated ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

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Many factors contributed to the Hungarian government’s election defeat, including social media campaigns which misfired as public trust eroded. Yet Russian-style disinformation remains a persistent ...