Business information is mostly generated by systems or people. Data from systems is most likely to be structured. In its traditional format, this is most typified by data in relational databases that ...

Have you ever opened an Excel file and felt a pang of unease? Rows upon rows of data, cryptic formulas sprawled across cells, and a tangle of manual formatting that seems one misstep away from chaos.

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data. But it’s not a “nice to have” anymore – it’s an imperative.

The various types of structured data. How they are relevant to just about every algorithm update from 2015 to today. How they can fundamentally improve your search visibility and click-through rates.

Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the format of the results that appear. Rich ...