Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue ...

There's an obvious reason Fox is enjoying this.

The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Social media has been full of anger at the hiatuses. On X, comedian Kevin Fredericks called the hydration break "pure capitalism." Musician Lloyd Cole said U.S. television had "finally got their 4 ...

FOX is on track to make over $249 million from World Cup hydration break ads alone. Here's the math behind that huge number.

Lay's World Cup commercial reveals a star-studded watch party in the making, with Steve Carell, David Beckham, Lionel Messi, ...

FIFA’s new hydration breaks midway through each half — a novelty for this World Cup — were introduced to help players deal ...